REBEL: 30 Years of London Fashion is a landmark collaboration between the British Fashion Council and The Design Museum, sponsored by Alexander McQueen. The exhibition tells the story of hundreds of fearless young designers who have transformed the fashion landscape and assembled myriad radical garments from the archives. Around 100 looks from ground-breaking debut and early collections, many of which have entered pop-culture history, feature. Expect to see the controversial swan dress Björk wore at the 2001 Oscars, Harry Styles’ Steven Stokey Daley outfit from his video for Golden, and Sam Smith’s viral inflatable latex suit by HARRI from the 2023 BRIT Awards. Go backstage at London’s most famed fashion shows using Snapchat’s AR technology and try on looks from iconic designers such as Richard Quinn and Henry Holland.