Artificial Intelligence
The Amazing Ways Coca-Cola Uses Generative AI In Art And Advertising
Some say that in the very near future, we’ll need to either adopt artificial intelligence (AI) or be made redundant by it – or by others using it. If this is true, artists, designers and other creatives are more at stake than most.
So, it’s interesting to see big companies like Coca-Cola choosing to kickstart their own generative AI journey with projects directed at including and enabling creatives.
The company has recently appointed a global head of generative AI, Pratik Thakar – becoming one of the first major multinationals to do so. It’s a sure sign of how important it thinks the technology will be.
The creative industries are fighting back against UK government proposals to let artificial intelligence companies use copyright-protected work without permission.
The latest protest is a silent album co-written by more than 1,000 musicians, including Kate Bush, and follows a statement signed by 48,000 creatives including Abba’s Björn Ulvaeus in which they warned of a “major, unjust threat” to artists’ livelihoods.
Artificial Intelligence
Kate Bush, New Order, & Damon Albarn Among 1,000 UK Artists Protesting Government’s AI Stance With A Silent Album
Last week, the UK government proposed a new policy that would allow tech companies to use copyrighted works to train their artificial intelligence algorithms. Under the proposal, artists and companies could opt out of having their material used for AI, but it would otherwise give the companies unfettered access to people’s creative work without having to license anything. The proposal has incited widespread anger in the UK’s arts communities, and now a team of 1,000 British musicians has released a silent protest album called Is This What We Want?
Writers, publishers, musicians, photographers, movie producers and newspapers have rejected the Labour government’s plan to create a copyright exemption to help artificial intelligence companies train their algorithms.
In a joint statement, bodies representing thousands of creatives dismissed the proposal made by ministers on Tuesday that would allow companies such as Open AI, Google and Meta to train their AI systems on published works unless their owners actively opt out.
